The HOWL hut

Howl World-wide Hut in Whole Festival believes that darkroom culture is not seedy. It should not hide. It can be bold and beautiful, where play and design collide. The design Brief was UNAPOLOGETIC ELEVATED PLEASURE.

Studio Role: Set Design & Art Direction

For Whole Festival, Studio Maren reimagined an existing hut by redefining its position, spatial boundaries and relationship to the surrounding landscape. The hut was transformed into the main anchor of the intervention, with its exterior painted purple and interior pink. The space was expanded beyond the hut into a series of open and semi-enclosed areas for play, intimacy and encounter. Translucent polycarbonate panels and fabrics create layers of visibility, using shadows, silhouettes and filtered light to tease and provoke curiosity without fully revealing what is happening inside. The result is a fluid, intimate environment that can accommodate both soft , rough and playful interactions, extending the hut into a larger spatial experience.

Creative Team : 

Director: Samuel Douek.

Art Direction and Set Design : Studio Maren.

Set Design Assistance ; Ernst August.

special Thanks to Yasmin Nebenfuhr und Antonis Athanasiades.