Fitting Room

One of the most decisive phases in an editorial production is the fitting, where the creative team refines details, ensuring each garment communicates the intended mood and silhouette. “Fitting room” is an editorial that is focusing on this process. Every outfit is a possibility the talent has limited time to fully live in, revealing a self that could exist if only for the brief life of its reflection. This project is the documentation of a character’s birthplace.

Studio Role; Set Design and Art Direction

The set design embraces a backstage atmosphere—messy, transitional, and in constant motion. Working within a plain white room, the space was shaped through massing, repetition, and exaggeration, using collected compositions that reflect a process in progress rather than a finished state.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Creative Team

 Creative Direction/ Photography: Hari Tzanoudakis  @haritzanoudaki

Set Design:  Studio Maren @studiomaren.de Omar Sherif @elomar.sherif and Jad Mady @j.ay.dee

Stylist: Helga Dubrovska @helginaaa

Muse: Rosa Eimann @rosaeimann @mirrrsmodels

Hair Stylist : Mickael Ambrosino @Mickael_ambrosino_hair

Makeup: Anri Omori @anri_omori

Producer: Omri Vidavsky @vidavsky

Photographer Assistance: Tikk Benedek @tikkbene

Stylist Assistant: Tess Kozubek @tesskozubek