DRYKORN

For Pitti Uomo 103 in Florence, the pavilion for Drykorn was conceived as an immersive spatial intervention within the historic courtyard of Palazzo Pitti. The installation translated the brand’s contemporary identity into an architectural experience, combining a greenhouse-inspired structure with reflective surfaces that interacted dynamically with light, movement, and visitors throughout the event.

Studio Role; Design by Jad Mady

The design encompassed both the creative concept and the complete set of technical drawings, guiding the project from initial development through realization. Balancing temporary exhibition architecture with the constraints of a heritage setting, the pavilion established a dialogue between modern materiality and the Renaissance context.

Realized in close collaboration with the construction team from Minga Network and the wider creative team, the project culminated in a spatial experience that merged fashion presentation and architectural atmosphere.

Creative Team : 

Design: Jad Mady @J.ay.dee

Execution: Minga Network